Privacy Policy

Emmons Luxury LLC

Last Updated: August 20, 2025

Emmons Luxury LLC (“Emmons Luxury,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you rent a vehicle, visit our website, or otherwise interact with us.

1. Information We Collect

We may collect the following categories of information:

Personal Identifiers: Name, date of birth, driver’s license, passport (if applicable), insurance policy details, and contact information (address, phone number, email).

Financial Information: Credit/debit card details, billing addresses, and bank account details for payments (via Zelle, Stripe, or other methods).

Rental & Transaction Data: Reservation history, vehicle usage, mileage, pickup/drop-off details, damages, and payment records.

Verification Data: Background check results, driving history, fraud prevention screening, and social media checks (where permitted by law).

Digital & Technical Data: IP address, device type, browser type, cookies, analytics data, and geolocation (if you interact with our website or digital services).

Communications Data: Emails, phone calls, texts, and customer service inquiries, which may be recorded or logged for training, dispute resolution, and security.

2. How We Use Your Information

We use your information to:

Provide Services – Process reservations, verify eligibility, complete contracts, and deliver vehicles.

Protect Security – Verify identity, prevent fraud, and protect our fleet through driver checks and background screening.

Payment Processing – Process payments, deposits, refunds, and related financial transactions through trusted providers.

Dispute Resolution – Manage payment disputes, chargebacks, or claims consistent with our rental agreements and payment processor policies.

Communicate With You – Confirm bookings, send rental reminders, and provide service updates.

Compliance & Legal Obligations – Respond to law enforcement, insurance requirements, or regulatory obligations.

Improve Our Services – Analyze usage patterns, website performance, and customer feedback.

Marketing (Opt-In) – Provide offers or promotions where permitted by law. You may opt out at any time.

3. Sharing of Information

We do not sell personal information as commonly understood. In some jurisdictions, sharing information for advertising or analytics may be considered a “sale” or “share.” Where applicable, we honor your right to opt out.

We may disclose your information in the following limited circumstances:

Service Providers: To trusted vendors who process payments, conduct background checks, provide insurance services, or maintain our systems.

Affiliates & Common Ownership: To businesses under common ownership or control with Emmons Luxury LLC, subject to this Privacy Policy.

Insurance & Claims: To insurance carriers, adjusters, and legal representatives in connection with claims or disputes.

Legal & Safety Requirements: Where required by law or necessary to protect rights, property, or safety.

Corporate Transactions: As part of a merger, acquisition, financing, or sale of business assets.

4. Cookies, Analytics & Online Tracking

We may use cookies, pixels, and similar technologies to:

Enable booking and core site functionality.

Analyze traffic and improve performance.

Tailor advertising and measure effectiveness.

We may also work with third-party services such as Google Analytics or Meta/Facebook Pixel. These providers may collect information across websites for analytics or targeted advertising. You may adjust browser settings or use opt-out tools provided by these services.

5. Data Security

We implement reasonable technical, administrative, and organizational safeguards designed to protect your information. However, no security system is impenetrable, and we cannot guarantee absolute security of your data.

6. Data Retention

We retain personal information for as long as we have a legitimate business purpose or legal obligation to do so:

Contractual & Legal Records (e.g., driver’s license copies, insurance details, payment records) are retained only as required for compliance, fraud prevention, or dispute resolution.

Customer Relationship Data (e.g., contact details, rental history) may be retained for customer support, loyalty programs, and long-term marketing communications, unless you opt out or request deletion.

Some information may need to be retained despite deletion requests, to comply with legal, regulatory, or contractual requirements.

7. Vehicle Telematics & Location Data

Some vehicles may be equipped with GPS or telematics systems that collect:

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Location, mileage, and usage patterns.
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Diagnostics, performance, and maintenance alerts.

This information may be reviewed only for business purposes such as:

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Theft prevention and recovery.
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Fleet management and maintenance.
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Verifying contract compliance.
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Supporting insurance claims or legal matters.

We do not use GPS data for unrelated personal surveillance.

8. Media, Marketing & Testimonials

Where legally permissible and with your consent, we may use photos, videos, or testimonials for promotional purposes (e.g., social media, website, or advertising). Such consent may be documented in writing, electronically, or implied by voluntary participation. You may withdraw consent at any time.

9. Your Privacy Rights

Depending on applicable law, you may have the right to:

Access and request a copy of the information we hold.

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Correct inaccurate information.
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Request deletion (subject to exceptions).

Opt out of promotional communications or targeted advertising.

Request details on how your information has been shared.

To exercise your rights, contact us at info@emmonsluxury.com or 404-482-3687. We may need to verify your identity before fulfilling requests.

10. International Users

Our services are based in the United States. If you access our services from outside the U.S., your data will be transferred to and processed in the U.S., which may have different data protection laws than your home country.

11. Children’s Privacy

Our services are intended for individuals 21 and older. We do not knowingly collect information from minors. If we learn that we have collected personal information from someone under 21, we will promptly delete it.

12. Policy Updates

We may update this Privacy Policy from time to time. The most current version will always be available on our website. Where required by law, we will provide additional notice of material changes.

13. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Emmons Luxury LLC

309 E Paces Ferry NE, Atlanta, Ga 30305

Phone: 404-482-3687

Email: contact@emmonsluxury.com